turn your hobby into a business course

turn your hobby into a business course

next monday, i'm thrilled to be joining four other business experts in teaching turn you hobby into a business. in this four day class, you'll learn how to turn your hobby into a business as we share with you the paths we've taken in building the businesses that we love. learn how to create a business that sets you apart from competitors, attracts your ideal customers and empowers you to grow the business of your dreams. create a brand that inspires you and expresses the best of yourself and what you do.

in my part of the course, i'll be sharing the 5 most important steps i've taken to building my blog, brand and business. i can't wait to chat with you all about it!

the course will run february 24-27 from 1:00-2:00pm est. (it will also be recorded for on-demand access as well.)

the course is $150. *special discount for going home to roost readers! enroll by february 18th and join the class for just $99. use code 'LAUNCHIT' during checkout.

Enroll here!

schedule:

SESSION ONE: FINDING AN IDEA AND CREATING YOUR PLAN
arianne segerman is a freelance editor and the founder of award-winning blog, mabel + riv. learn with arianne how starting your own business doesn't have to mean spending thousands of dollars on setup costs before you even open your doors.

what you will learn:

identify your strengths and weaknesses and learn how to use that information to monetize your existing skills. how to vet ideas and know if your business will work before you launch create a business plan from scratch. we will show you how to set achievable goals for your business that lead to steady growth.

SESSION TWO: BUILD A PRODUCT FROM THE GROUND UP
maggie whitley took her sewing hobby and built a nationally recognized online shop. maggie will discuss the process of going from idea to product, and share all of the lessons she learned along the way. you can start small with just one thing. it can be a product or a service. it can be something that saves time or creates fun. think of your one thing. this session will show you how to turn a great idea into a new product.

what you will learn:

how to price your products effectively. the secret to knowing when to expand your offerings. create multiple revenue streams in a way that minimizes risks and maximizes your income.

SESSION THREE: POSITIONING YOUR BRAND FOR SUCCESS
abby kerr is the founder of the voice bureau, a boutique branding agency serving micro-businesses with an online presence. she works hand-in-hand with online businesses to develop a voice that stands out from the rest.

you can make sales just learning how to switch from the language of a hobbyist to the language of an entrepreneur. an entrepreneur isn't something with a lot of money and a huge business. it's someone who has an idea for what people might want to buy. this session will help you talk about yourself in a way that allows you to see yourself how you want to be. then others will see you that way, too.

what you will learn:

learn how to look outside of yourself to develop a unique selling proposition. position your brand in a way that aligns with your values and attracts the perfect clients. create a brand voice that allows you to stand out from your competitors and show the value you bring.

SESSION FOUR: MARKETING FOR CREATIVE ENTREPRENEURS
with bonnie forkner (that's me!) & cassie boorn

it costs nothing to start a business online. and it costs nothing to build a community of people who are interested in what you are doing. learn effective marketing by being true to yourself. that's the way the best businesses grow.

cassie spent her career building national marketing campaigns for fortune 500 companies, while building her personal brand from scratch. she launched her blog in 2009, which has been featured across national media outlets including the new york times.

what you will learn:

how to create a marketing plan from scratch. the secret behind landing press coverage for your business. learn the path to getting your business in front of the customers that matter.

SESSION FIVE: PRODUCTIVITY AND BALANCE AS YOUR BUSINESS STARTS -AND GROWS
over the last year kyla roma has put balance, ease, health, connection and fun at the center of her life, and wrapped her work around them. the result has been energizing, transformative, and exciting. she’s working less, earning more, making new friends, and enjoying the kind of life she used to think wasn’t possible.

what you will learn:

how to build a business around the life you want to live. tools for seamlessly integrating productivity into your daily routine. a plan for managing the growth of your business without losing your mind.

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