Providing value and income through videos

Lights Camera Action!

Lights. Camera. Action!So far, we’ve talked about why creating videos are important to your business, tossed around several ideas on video content, and studied how to shoot (and edit!) your videos.

Now, let’s talk about what to do with them. How can videos help our businesses and our bottom line?

Videos provide amazing visuals for your business. They’re engaging, interactive and allow for the ability to share an immense of information in a relatively short amount of time.

Here are four scenarios to demonstrate how sharing video content can benefit our bottom line:

Brick and Mortar Shops

Sharing videos consistently covering any (or all!) of the topics below will engage your audience and (hopefully!) get them into your store. Highlighting new products and sharing sales or specials for video viewers only is another great way to entice a visit to the shop!

Video content ideas:

  • Store tour
  • Employee introductions or ‘meet the team’ videos
  • Customer testimonials or projects
  • New inventory announcements
  • Sale announcements
  • Product highlight videos
  • Contests or competition announcements

Online Shops

Online shops can utilize many of the same ideas that brick and mortar shops can. One of the benefits to being online, is that your videos can instantly create a ‘desire to click’ and viewers can immediately become customers. The disadvantage to having an online shop is that customers miss out on shopping with all of their senses (except sight!), so try to create content that engages more of their senses, making them feel like they can taste, touch, or even smell the product will help close that gap and get them clicking.

Video content ideas:

  • Create a stop-motion video highlighting a product
  • Give a tour of your inventory space or shipping station
  • Behind the scenes look at what goes into making and/or shipping product
  • Employee introductions or ‘meet the team’ videos
  • Customer testimonials or projects
  • New inventory announcements
  • Sale announcements
  • Product highlight videos
  • Contests or competition announcements

Artists

I cannot say this enough – your audience is interested in what goes into the work that you do. They’re all about the ‘behind the scenes‘ access! Drawing them into your process will help them understand what goes into the work that you do as an artist. It will give them a greater appreciation for your work, help them emotionally attach to it and ultimately, help them decide to invest in you as an artist.

Video content ideas:

  • Bio introduction
  • Behind the scenes look at your process
  • Artwork creation in fast motion
  • Product overview
  • Share a big announcement
  • Record a Q&A session
  • Create a stop-motion video
  • Share your screen
  • Give a tour of your studio
  • Share your favorite tools or resources

Blogs / Teachers

If you’re hoping to increase website engagement or student enrollment, think about content that includes tutorials, sneak peeks and other valuable ‘tid-bits’. Viewers will love learning what you have to teach them, and if it’s leading up to a bigger sale (an e-course or webinar for instance), then it can be exactly what they needed to whet their appetite and want more.

Video content ideas:

Bio introduction
Project tutorial
Behind the scenes look at your process
Share a big announcement
Record a Q&A session
Create a stop-motion video
Conduct an interview
Share your screen
Give a tour of your studio
Share your favorite tools or resources

Don’t forget! Your homework for this month is to make a video and share it with your audience. We would for you to also share a link with us in the Roost Tribe Facebook group so we can see each other’s videos!

 

  • Share this post

Enjoy reading?
sign up below to get regular updates

Leave a note

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.