Videos are one of the best visuals you can share for your business. They're engaging, interactive and allow for the ability to share a lot of information in a relatively short amount of time.
But they can feel a bit intimidating, am I right? Much of the intimidation can come from having to be in front of the camera yourself, but I'm here to tell you that you can create loads of content without ever being in front of the camera. But! If being on camera doesn't give you the jitters, go right ahead. Your audience will love seeing you!
The intimidation can also come from simply not knowing how to get started. Hopefully after this post (and next week's tutorial), you'll feel well equipped to take it on yourself!
If you're still scratching your head as to what you could share that would be interesting and valuable to your audience, here is an amazing list of 40 ideas for creatives.
Some of my favorites include:
Behind the scenes look at your process
Artwork creation in fast motion
Share a big announcement
Film a testimonial
Record a Q&A session
Create a stop-motion video
Conduct an interview
Introduce your partners or employees
Share your screen
Give a tour of your studio
Share your favorite tools or resources
Now on to some of my favorite tips and tricks on recording!
If you use a DSLR camera, chances are you're already pretty familiar with the video settings. The simplest way to get started is to place your camera on a tripod, select video mode and start recording. If you're interested in going much deeper into the specifics, I highly recommend Chris Lavigne's tutorial that he shares over on Wistia. Chris covers all of the essentials in an exceptionally easy to understand format.
Since I have a hunch that most of us have smartphones (and would prefer to use them!), I'm excited to focus on the simplicity that they bring to videography. The best news is that many companies have made their cameras shoot at exceptional qualities, most even in HD or 4K. (In case you're curious, the best 3 phones for vidoegraphy are currently the iPhone, Samsung Galaxy and Google Nexus).
If you have a smartphone that shoots in HD or 4K, I suggest giving it a try for your videos!
Here are some tips on how to get set up:
2. Invest in a microphone. Poor audio is the number one downfall of 'home' videos, but it's a problem that's easily fixed. For crisp and clear audio, pick up a mic that's made for a smartphone. There are plenty of options at all different price points . Here are a few that should do the trick!
3. Never zoom! Zooming will lower the quality of the video so it's better to actually move the device closer to the subject.
4. Use the exposure lock, on your phone (if available) to prevent it from constantly refocusing and adjusting during the video.
5. Light the subject of the video well. While natural light is usually ideal, you can always supplement the light by making a DIY lighting kit. I loved this tutorial from Wistia (again, from Chris!) on how to make an affordable lighting kit from your local hardware store. The short video is also filled with helpful tips and tricks for lighting during a video, I highly recommend it!
6. Shoot plenty of B-roll. B-roll is secondary footage that can be spliced into a video to go deeper in to a story. Mixing in supporting photos or videos that add to the primary video is a great way to flesh out the story.
And with that, you're ready to roll!
Your homework this week is to record your video and upload it to your computer. Next week we'll tackle how to edit it using iMovie. (Psst.. don't have iMovie? Check out Animoto!)